Product Design Research

We Can Help you Get The Ball Rolling

Have you been tasked by leadership—or marketing—with developing a new product? If so, you might be thinking about the millions of other products brought to market every year—and how many of those products fail miserably—and how you can help your team avoid that same fate.

One of the most critical components of successful product launches and adoption is Product Design Research—the development of a true understanding of the needs of your users—and your business requirements.

Product Design Research is key in the design, development, and delivery of successful products—especially when launching a new product into the market. Design research can not only help you develop a sound understanding of your company’s user needs, but also adds value to your process by providing you with clarity around technical development opportunities, constraints, and requirements, while helping you better articulate your business goals.

Helix Design’s Product Design Research is typically comprised of domain research (competitive and marketplace), stakeholder interviews, online surveys, contextual inquiries, and user interviews and will help you gather a clear understanding of your project objectives before beginning concept ideation.

To ensure proper market alignment, we use observational analysis and other research methods to help you understand your project’s objectives as well as work with you to uncover market issues and needs that will eventually become the baseline for your product design and development.

Looking to tap into our proprietary Product Design Research methodology and assure that development addresses both your users’ needs and your business requirements? Contact us today for more information on how we can help make your newest product a success.