Product Design: Fellowes PowerShred® 63CB
Six Unique Models, One Clear Benefit
The Helix team worked with Fellowes to develop the next generation PowerShred® 63CB family of shredders. This family of shredders was an evolution of the previous line, adding aesthetic and form details to communicate a new design language geared toward the office professional. Two paths were developed; the first a more traditional, yet still fresh, incremental near field approach and the second a more innovative, riskier leap forward far field approach. Within each path a core design language was developed that was then differentiated among six distinct models. Each Shredder is differentiated from each other visually, by price, and user features as well. Our challenge was to create a unique demonstrable difference that distinguishes one from another.
A Closer Look At The Project
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Project Objectives:
- Evolve and refine a stylized form language based on existing design cues and standards
- Design attention-grabbing forms, designate finishes, and define a family of shredders with a bold new look
- Reinforce a known brand by elevating the industrial design
Helix’s Approach:
- Research and familiarize ourselves with current trends and features in the shredder market
- Prepare preliminary engineering CAD layouts to reveal new spatial advantages and component layouts/configurations
- Generate aesthetic and functional concepts that fit small office/home environments
Product Solutions:
- Executed cutting edge industrial design for a line of best-in-class home and home office shredders
- Worked with the Fellowes team to maintain existing design language through implementation while completing several patented finished packages
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