Tangents

Industrial design plays a pivotal role in creating value, fostering customer loyalty, and ensuring market success. We’ll delve into key principles, success stories, and actionable strategies that businesses can adopt to leverage industrial design effectively.

At Helix, we consider 3D printing a fundamental component of our product development cycle, significantly expediting the development process.

Before we dive into the problem with product requirements documents, also known simply as PRDs or requirements documents, it’s worth reviewing their intended purpose in order to understand why they sometimes fail to deliver. In many cases, requirements documents can ultimately result in the opposite of their intention.

Exactly how much you need/work with your outsourced industrial design partner can impact the success of your project. Different internal design teams have different needs and different expectations

I’d like to share a tool that helps our team—and our clients—drive new product development projects. The following is a little background on how we came to realize

Tasked with designing products able to withstand extreme conditions, you need to factor in a product’s protection against intrusion from foreign materials and

Sometimes, when working in the early stages of the product design process AND you’re under deadline, you might feel that one of the ways to speed up the process is…

95% of new products fail. While inc.com highlights a handful of reasons they do so, I’d like to focus on those areas where we, as Industrial Designers can make an impact.